Modeled After a Trough: Burger King Reveals Hands-Free Way to Eat
by Susanne Posel
Occupy Corporatism
May 31, 2013
In Puerto Rico, Burger King customers have been given the opportunity to be the first to wear the Burger King hand-free Whopper holders. The plastic holder fits around the neck and places the Whopper close to the mouth, allowing the wearer to eat while continuing about their day.
In a promotional video produced by Burger King, a myriad of people from all walks of life are wearing the “trough” around the neck and eating while riding a bike, playing guitar, typing on a keyboard, massaging a topless woman on a beach and a young girl painting her nails.
Conflicting reports state that although the Whopper holders were scheduled to be distributed in Puerto Rico it is not clearly stated that this is a new product offered by the fast food chain.
Fifty of the troughs were handed out in Puerto Rico to members of the loyalty program.


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