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Posts tagged “Walter Lippmann

VIDEO — Neil Sanders AV5 The Art of Creating Reality

via We Are Change Edinburgh
Sept 26, 2014

Want to know how to sell more effectively? How can you alter the beliefs of your clients? How to make products or ideologies seem more desirable? How can we stretch the truth, stage-manage scenarios and skillfully exploit language to ensure the public sees things as we wish them to be presented and received?

Neil Sanders, presents a ‘sales seminar’ like no other; taking you through the tricks of the marketing trade to allow you to more effectively manipulate the perceptions of your consumers and become successful and efficient salesmen.

Learn the secret techniques that are being utilised now in advertising, news media and politics to increase success, define societal positions and sell reality – the reality we decide – to the masses.